One Happy Island

Love Aruba. Feel it back.

When you arrive with curiosity and openness, Aruba responds in kind. Discover the connections, culture and quiet moments that turn visitors into family.

Discover the Aruba Effect Watch the video

300+sunny days a year, more than any other Caribbean island

Stay in the know

Our newest happy updates

How we're making your Aruba travel safe, convenient, flexible and unforgettable.

Culinary festival

Autentico Aruba Culinary Festival

Autentico returns this October for another unforgettable celebration of Aruba's culinary scene.

Plan smarter

myAruba App

Do you want to explore Aruba? Try myAruba, the app that helps you select amazing spots on the island.

Sustainability

Tap Water Campaign

Aruba is known for its pristine beaches and turquoise waters, and we're working to keep them that way.

Before you go

Travel Requirements

Here are some details to remember when traveling to and from Aruba, including the new $20 sustainability fee.

The Aruba Effect

Countless ways to find happiness

Aruba's Beaches & Coves

More than 20 public beaches and coves, ranging from calm, family-friendly bays to wild, wind-kissed shores.

Things to Do in Aruba

A wide range of experiences for every pace.

Weddings

Getting married in Aruba is the ideal way to unite two happy hearts.

Wellness in Aruba

Is it really a vacation if you feel like you need another one by the end of it? Good news: Aruba isn't that kind of trip.

San Nicolas City

Rich in history, culture and architecture, a true reflection of the inhabitants of San Nicolas and their daily lives.

Why we're different

Next stop, One happy island.

There are many reasons why so many guests return to Aruba year after year. Here are just a few of the things that make our One happy island unlike any other destination.

Easy

Aruba has convenient and direct flights from major U.S. and Canadian cities.

Convenient

We speak four languages, and have more sunny days than any other Caribbean island.

Discoverable

We're small, safe and modern, so you can make our entire island your playground.

Things to do in Aruba

Sure, our beaches are some of the best in the world.

But look beyond the endless sun, sand and water, and you'll find an island teeming with experiences: scenic hikes, stunning coves and unforgettable cuisine. Explore the Aruba Effects below, written by local experts.

Effect 01

Sun, Sand, Serenity

Endless white sand and crystal blue water. Lay in the sun, float in ecstasy, and fill up on some much-needed Aruban warmth for your trip home.

Effect 02

Savor It All

With over a hundred nationalities on island, Aruba is filled with flavors from every corner of the globe. Don't be surprised if you leave with a new favorite dish.

Effect 03

One With Nature

We don't really do indoors in Aruba. There's no wrong way to be one with nature here, but we have a few suggestions to get you started.

Effect 04

One Happy Family

The Aruba Effect doesn't care if you're 5 or 50, it's felt by anyone who opens themselves to Aruba's magic. Perfect for parents and kids alike.

Effect 05

Slow It Down

Sometimes all you need is peace and quiet to reconnect with those who matter most. Aruba is filled with the solace you need to slow things down.

Effect 06

Instant Local

All it takes is a few minutes on Aruba to feel like a local yourself. Pull up a seat at a rum shop, or find the best local swimming spot: either way you'll feel at home.

Itineraries

Your Aruba Escape, planned by locals

Explore itineraries written by local experts: from Sun, Sand, Serenity to Happy Kids, Happy Vacation, In the Lap of Luxury, and Riding Solo. Each one maps a full day of the Aruba Effect.

Aerial view of beachgoers on Aruba's turquoise water

Sun, sand, serenity

We can't wait to see you.

Whichever way you like to travel, Aruba makes it easy to book the stay that's right for you.

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